Internet firms set to track and cash in on surfing habits of 11million customers

Daily Mail – A system that will allow Britain’s biggest internet firms to record and cash in on their customers’ surfing habits could go live later this year. BT, TalkTalk and Virgin Media are all considering launching Webwise, which would track the internet pages that their 11million customers visit. The system creates an anonymous profile of a surfer’s interests, which is then used by retailers and others to target them with related adverts. Computer users linked to Webwise find that certain sites they visit will automatically show advertisements related to their profile.  Read Article

The U.S. company behind the system – Phorm – insists it is far less intrusive than the existing tracking and profiling of surfers that is carried out by internet search engines such as Yahoo and Google.