Online Games New Marketing Tool for Unhealthy Foods

ScienceDaily — UC Davis public health researchers have found that children, who are already saturated with television messages about unhealthy food choices, are the targets of a new medium used to sell high-fat, high-sugar foods: advergames. Advergames are an entertaining blend of interactive animation, video content and advertising, exposing children for extended periods of time to online messages that primarily promote corporate branding and products. Read article

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